Why does wort have to be boiled for 60 minutes?


Wort is an unfermented beer. And due to the low fermentation process, nobody would want to drink this beer and wort simply tastes bad and light. So now you imagine a beer with no carbonation, bite, and clarity. Wort is known to be a ‘beer starter’. It consists of extracts of malt, which is from the grain mash, and water. Brewers take these elements and components of wort to an improved level by adding different flavors and using a different kind of hops. Then the entire process of wort needs to meet a steady boil for almost an hour for a hot breakpoint.

Why is the cooling process necessary?

Whirlfloc is used which is a nifty little ingredient. This ingredient is used right after the hot breakpoint when it is assured what the proteins gathered visibly in the wort will not add or change the flavors of the wort further. Therefore, the whirlfloc is used to clarify the beer at this process. Then the wort is set to be cooled and then the yeast is added. Yeast then ferments the liquid wort into beer. Cooling is necessary not because it kills the yeast but because it ensures a proper fermented beer with a better taste. That is why wort is processed carefully because if the wort is good then the finished product (beer) will turn out to be perfect.

Reasons for boiling wort for 60 minutes:

It is better to boil wort more to get a perfect beer. The more the wort is boiled the better will be the taste of the beer. That is why wort is boiled for 60 minutes and sometimes more to get the best final product. The reasons for boiling wort for 60 minutes are as follows:

  1. Kills Microbes:

Most of the microbes are killed in low heat for almost one hour. These microbes are present in the wort and when the wort is boiled for almost 60 minutes all the bacteria and microbes are killed.

  1. Alpha Acids are Isomerized:

Hops lose their bitterness when they are heated. Therefore, the wort has to be boiled for almost an hour at a low temperature to limit the bitterness and maintain the taste. Now the hops are added in the end so that too much boiling also does not make the taste bitterer.

  1. Evaporation is needed:

Evaporation of water increases the gravity of the beer. The beer is made hard and strong without the evaporation process. The more strong beer will make a strong and better taste.

  1. Changing of flavor due to Maillard Reactions:

When the wort is heated at high temperatures, it changes the taste of the wort. The maybe made either more bitter or strong. This improvement of taste for beer is dependent on how high the heating flame is

  1. Volatile Chemicals are Driven-off:

DMS is generated by heating the wort. If you are boiling the wort vigorously on high heat, it will evaporate. Therefore this is a great concern for the pale match that is pilsner malt. Due to this, some recommend to boil it for 90 minutes.


It is very important to boil the wort for almost an hour. Beers offers more than just a fun drinking experience. You feel the taste and ambience as well. It is very important for brewers to carefully boil the wort for around 60 minutes if they want to enjoy a perfect brewing experience. Boiling wort for an hour not only improves the taste of the end result but it also helps in killing harmful bacteria from the mixture. It should also be noted that if you boil it for less than 60 minutes then these bacteria might not be killed and if you boil it for than 60 minutes then this might kill the important nutrients from the beverage as well. Hence if you want to enjoy an optimum brewing experience with full nutrients in effect then it is crucial to boil the wort for at least one hour.

What Is The Proper Way Of Measuring Specific Gravity When Home Brewing?


A lot of people consume beer domestically. The local brewing was done hundred of years prior to commercial use of the alcohol. People can make composition of their favourite beer according to their consumption at home. They need to be familiar with contents they will be using in their drink and how much of each element they must use. It is very important to add in the right amount of ingredients in the brewing process otherwise the end result will not come out as expected. Using the right amount of ingredients will help you brew great beer. This will not only help in improving the taste of the peer but also improve in improve the whole beer drinking experience. A good beer is more than just a mixture of good and high quality ingredients. It offers more than tool ways of brewing the beer. To know this let’s start off with what does the gravity of the beer mean.

Beer Gravity:

The gravity refers to the beer’s gravity, the original gravity and the final recipe. The main purpose for measuring this is to understand that how much sugar that was originally present has been converted into alcohol. This gives a clear picture to the user that how much alcohol composition is present in his drink with respect to the volume. The original gravity is the most important. It separates the fermented and the unfermented sugar. As alcohol is obtained through fermentation of the sugar, the concentration can be estimated when these two are measured separately. You need to have the specific gravity first. This can be measured by the following tools and methods.

  1. Hydrometer:

The tool uses the concept of relative density. The glass rod that forms the main element of the tool floats at a specific height in the water (at room temperature and pressure). The same glass rod is placed in the liquid that the brewer is using. If the liquid is denser than the water the glass rod would sink in that liquid. By measuring the difference between the levels of the glass rod in both the liquids, a specific height is obtained. This height is then used to find the specific gravity. The precision might be difficult in use of the hydrometer. The reading of the height through a meniscus is difficult. You need to reduce the parallax error while doing so.

  1. Refractometer:

The refractometer uses the property of light to measure the density. However, it doesn’t directly measure the density of the liquid. When light shines on the liquid it starts to refract (bending of light). The more the sugar molecules the larger the refraction is. A horizontal line appears on the screen. The horizontal line depends upon the number of sugar molecules present in the drink. The line appearing on the screen might be blurry sometimes and doesn’t seem to be accurate. You must be guessing the line most of the time.

  1. Online Calculation:

Since the calculation of these compositions are complex, you don’t even need to do this on your own. A lot of websites can manage this when you put up the composition in that site and give you the density of your drink. These website offer authentic and true information based on the data you provide in the system.


The calculation of the specific gravity is significant to the brewers. They spend a lot of time in measuring and using the perfect balance of sugar in their drink. The above techniques give them a better understanding and the composition of their drink. The ingredients of the beer are important however they are not the only thing that determines the taste and quality of the beer. It is very important to measure the specific gravity of your beer. Having the right specific gravity will help in letting you enjoy an optimum beer drinking experience? If you are someone who brews beer at home then you should definitely get specific gravity measuring tools so that the brewing process goes according to your needs and preferences.

What is the easiest way to make beer at home?


Beer making is real science. It is a big challenge for the beer makers to manage the entire brewing process. This is because the taste and the aroma of the beer depend on the level of fermentation of the wort. This is no doubt the most crucial part where you need to manage the level of heat and temperature to boil the wort. If the wort is boiled for a long time then it may lead the beer to taste bitter. The beer then goes waste and unable to use. That is why most beer manufacturers claim that beer making is a science.

There are different equipment and machinery used to make beer. These machines are for different purposes. Some are for the fermentation process and some are to boil the wort to ensure a perfect taste for the beer. But, there is no beer bottle that tastes the best when you make it at home. This is yet one of the fresh beers you drink with fresh taste and aroma. Making beer at home is actually fun. You just need some basic equipment to make a perfect beer. So what are you waiting for? Grab your utensils and follow the instructions.

Equipment needed to make beer at home:

Make sure you have all the suitable utensils and equipment to make beer. This is yet the most basic step to follow for making home-made beer. You do not have to stress of fidget if any of the utensils are missing. So this basic equipment is as follows:

  • A large pot
  • A plastic siphon hose
  • A mixing spoon
  • Sanitizer powder
  • Hydrometer
  • Airlock fermenter
  • A bottling bucket with a spigot

As a first-timer, it’s better to get a pre-made beer kit. This kit will also contain all the ingredients for making the beer, even different flavors of it.



A perfect recipe to make a home-made beer:

  1. Prepare the wort
  • Sanitize all your equipment. This is the first and the most important part to start with. Make sure that all the equipment is free from bacteria.
  • After every utensil is sterilized start making the wort as this will turn into beer. Add 2 quarts of water and heat it at 180F, until it steams. Remove the pot from the heat and add the beer ingredients given in the beer kit.
  • Keep stirring the liquid making sure that every ingredient is completely dissolved.
  • Put the lid of the pot and let it sit on low heat for almost 20mins. Then pour wort into the fermenter filled with 3 gallons of water. Fermentation has begun. Now when it is cool down add yeast in it.
  1. Ferment it to make alcohol
  • The fermentation process takes 5-10 days’ time. Make sure you keep it at a constant temperature of 65F and keep it in a dark place. When you see bubbles rising on the top. Keep the wort in the airlock bottle.
  • After 5 days keep checking your beer daily. There will not be any air bubbles seen. The beer is ready to be bottled. Use a hydrometer to check the amount of alcohol. Your beer is ready.


Beer is one drink that is loved all over the world. If you are a passionate beer drinker then there is nothing more that you would like in this world than to brew a few drinks at home. Brewing beer at home can be a great experience. Sometimes all you want to do is drink beer and relax. You don’t always have to go outside to the local pub in order to get a beer when you can stay in your pajamas and brew yourself some tasty beer at home. These days you can find several machines in the market that let you brew beer at home. All you have to do is add in the ingredients and the machine would brew an amazing mug of beer for you. You can also brew it manually through traditional ways however if you are feeling a bit agitated and want to enjoy a beer without having to leave your house then  you can brew the beer at home and enjoy a great beer drinking experience.

YoLong Industries – Best Brewery Equipment Manufacturers – Highlights of BrewCon19

The YoLong team is back from Melbourne, Australia, where we were proud to exhibit some of our equipment at BrewCon19, the 7th Australian Brewers Conference & Trade Expo, which is held every year by the Independent Brewers Association.

Only one word can describe the event experience – epic! Everything to do with the world of high quality beer, and the brewery equipment that produces it, was on show at the Melbourne Convention Centre. From Tuesday September 3, and lasting four days until Friday, the conference presented the many visitors with the most outstanding beer-related products available on this side of the world!

YoLong 10bbl brewhouse on BrewCon 2019

YoLong have our own take on the exiting few days we spent in Melbourne. You can call it the YoLong Beer Diary, because the BrewCon19 event makes for interesting reading. If you attended the Independent Brewers Association Trade Expo 2019, please let us know in the Comments section what you thought of the exhibits on show.

YoLong Arrival in Melbourne

The YoLong team touched down at Melbourne airport on Monday September 2nd. There was no time to waste and after a quick trip to the hotel, we spent the rest of the day getting to know the beautiful city of Melbourne a bit better. It was very exciting being able to explore the streets where the annual Chinese New Year festival celebrations are held.

YoLong Equipment Arriving at BrewCon19 Melbourne Convention Centre

Our guide showed us around Queensbridge Square, South Wharf, and Docklands, before a quick look at Queen Victoria Market and finally, back to the hotel. That evening, the YoLong brewery equipment arrived at the Melbourne Convention Centre, and waited for the team’s arrival before it could be set it up at stands 40 to 42.

Setting Up the YoLong Fully Automatic 10bbl Brewhouse at BrewCon19

The brewery equipment YoLong Industries manufacture is fully functional and ready to begin use when it leaves our factory floor. Because the equipment arrives already assembled, it was simply a matter of safely placing it at stands 40 – 42, and unwrapping the fully automatic 10bbl YoLong brewhouse before the visitors started arriving.

YoLong brewhouse set up

The YoLong team was very excited to be able to introduce the fully automatic 10bbl Brewhouse to a wider audience at Australia’s premier beer industry keystone event. Getting in touch with visitors and fellow beer equipment enthusiasts was one of the highlights of BrewCon19. YoLong brewery equipment is cutting edge technology linked to the highest quality production standards, and our stands were considered to be one of the most striking ones at the event.

Both commercial and independent beer producers attended the event to keep up to date with what is happening in the world of beer and brewery equipment innovations. YoLong wanted the impressive Brewhouse to be there to greet visitors when they made their way to our side of the convention centre. Many hours were spent placing the brewhouse in the right place and ensuring the Siemens touchscreen control cabinet was operational.

The advantages of having a fully automatic brewhouse is that the touchscreen is operational on both stations. There is also a racking arm that can be used in conjunction with the cellar control panel. The racking arm and sample valve, that YoLong produce, have been designed to control and eliminate beer contact with the threaded fittings. It ensures the path the beer takes, both in and out of the racking arm and valve, is smooth. This reduces the areas where dried yeast and beer can hide and possibly contaminate the beer itself.

The Fully Automatic 10bbl YoLong Brewhouse Ready to Greet Visitors to Our Stands

BrewCon19: What Visitors to the YoLong Stands Liked the Best

The event opened officially on Wednesday. Industry professionals and interested visitors from every corner of Australia made their way through the entrance to check out the latest developments and most recent launches in the production of beer and brewery equipment.

The YoLong stand had everyone stopping by to take a look at the massive, gleaming, and  functional fully automatic 10bbl brewhouse. Although this set up is suitable for the launch or expansion of an independent brewery, there were a few visitors who were interested in finding out more about the commercial brewery equipment that YoLong Industries designs, fabricates, transports, and installs all over the world.

Visitors Getting to Know the Fully Automatic 10bbl Brewhouse Better

No independent brewmaster sets out to establish a brand for it to stay small and relatively unknown. The YoLong team fielded many questions about the best way to expand a small brewery into a bigger enterprise. This works in two ways:

  • Expanding the floor space and brewing capacity of an already established brewery
  • Finding new premises to install bigger equipment

This does not necessarily mean that the brewmaster loses the beer brand’s uniqueness and freedom to experiment with new recipes and flavours; all an independent brewery expansion means is that the brewery is now capable of producing more beer for their happy customers to buy at other distribution points. These are the reasons why the question on how to expand a brewery was such a popular one to ask our expert team at the YoLong stand.

The stairs that offered our visitors a closer look at the internal workings of the YoLong brewhouse proved to be very interesting for many people. People were climbing up and down them all day. We feel confident in saying that climbing those stairs became a must-do activity at BrewCon19!

What Did the Exhibitors and Visitors Have to Say About the YoLong BrewCon19 Display?

YoLong consider our time at BrewCon19 very successful. Our team met many people and were able to assist with every beer-related inquiry. It was very kind of the visitors to the YoLong stand to say that the display was the best in the exhibition. When Ellerslie Hop Estate: hops, malt and brewing supplies representative, Greg came to chat with us, he was very kind to say he rated the YoLong display the most outstanding one on show that year.

If you were not able to make it to the event, let us tell you a bit more about the equipment the YoLong team transported to Melbourne.

YoLong Rake Arm for Mash Lauter Tun: What do the rake arms in the lauter tun do?

The finished mash is transferred from the mash tun into the circular lauter tun. It’s here that the viscosity of the wort is reduced when the mash is heated. Using a rake arm in the lauter tun prevents the grain from compacting and clogging the filter mesh with a stuck sparge.

Stuck sparge is a nightmare for all grain beers. It occurs when the filter mesh and grain bed at the bottom of the lauter tun become backed up and prevent the wort from flowing. YoLong lauter tuns have pressure sensors, usually one situated near the bottom of the bed and one situated higher up. The brewmaster, or the automated system in the brewhouse control system, can read the differences in the two pressures and use the rake arm at various speeds to prevent sticking.

Rake arms aren’t necessary in a homebrew set up. This is because it is the weight of the mash grain in the lauter tun that causes the sticking. Even on a small commercial or independent brewery set up, adjustable height rake arms are an essential item for maintaining the flow of the wort from the spent grains.

From top left clockwise: Rake arm for the mash in the lauter tun; top view of mash lauter tun; Siemens touchscreen; brewhouse control cabinet.

YoLong Kettle & Whirlpool Tank: How Does the Kettle and Whirlpool Tanks Work?

If you are curious to find out what whirlpooling your beer is all about, this is where you can learn more about the process. Whirlpooling is done in the kettle. It is a well-known method breweries use to separate the hop pellets and trub (hop debris) from the wort after it has been boiled. The wort is pumped into the kettle at a rapid velocity (about 15 feet/4.6 metres per second), and this causes the wort to spin around like a whirlpool.

The combination of kettle and whirlpool offer the same properties as a whirlpool on its own. However, the advantages of using the KWP combination system include significantly reduced oxygen uptake. This is because no wort transfer is necessary and it saves time by eliminating the need for separate whirlpool tanks.

From top left clockwise: top view of KWP; hop-adding vessel on top of KWP (it can reduce O2 intake); baffle inside KWP monitors temperatures, avoids overflow, increases evaporation value, and removes DMS (Dimethyl sulfide) as well as other volatile gasses; Blocker in KWP to ensure more wort.

What is the YoLong Fully Automated Brewhouse For?

Because the brewing of quality beer is half science and half artistry, the process can be a difficult one to automate. There are three critical points in the beer making progression on which automation focuses: Mash tun temperature quality and control, wort cooling, and the thermotic control of the fermentation process.

Many fledgling independent brewers believe that a fully automated brewhouse (and attached price tag) is cost-prohibitive and their budget can’t stretch to include high-end technology. The good news is a fully automated brewhouse is well within the reach of the ordinary microbrewery business plan.

Strike water station

Steam Valves

It’s Time to Pack the YoLong Brewhouse for Delivery

We enjoyed our time at BrewCon19 so much, is made us sad to pack up our display, but it had somewhere to be delivered. Adam Gaffney, one of the respected beer judges at the event, had ordered the YoLong brewhouse three months ago, and was kind enough to allow us to exhibit it at the Melbourne Convention Centre.

Needless to say, we packed up everything very carefully and ensured all the equipment was safely transported to its new location.

YoLong Visit Brick Land Brewery

Brick Land Brewery offers a very exciting tour of its premises to those guests lucky enough to be invited to see it. The YoLong team were totally inspired to see some of the functions and production methods of such a prominent local brewery. When our group visited, we were given an exceedingly interesting and informative tour by our guide, Brewmaster John.

It was so thrilling to see the YoLong manufactured 440HL & 220HL BBTS working well on site in this brewery. Currently, Brick Lane have a 50HL automatic brewhouse and auto packing line for cans, bottles, and kegs. Brick Lane has risen to become very successful and well-known in Melbourne and beyond.

Brick Lane Brewery Tour

There are 6 x 200 HL fermenters in production at YoLong Industries currently, in anticipation of the Brick Land Brewery expansion in 2 years’ time. That’s something to look forward to in 2021!

YoLong Industries Says Goodbye to Melbourne for Now: See You Again Next Year!

After an enjoyable and productive week in Melbourne, Australia, the YoLong Brewery Equipment team said goodbye to Melbourne with a hearty meal at the Stomping Ground Brewery. What better way to wrap up a working week than good beer, good food, and fantastic people.

Thank you, to BrewCon19, their associated exhibitors, and all our friendly visitors.

How to choose good beer equipment manufacturers


To ensure a perfect beer, the best brewing equipment manufacturer is required. The taste and the aroma of beer have to be strong to make is perfect. That is why manufacturers chose the best suitable beer equipment which ensures the beer to be better and not just stay wort. The fermentation process is the most crucial in the making of the beer. That is why it is important to get the best brewer manufacturing equipment so that a balanced fermentation takes place. The best brewer manufacturer also ensures the originality of the beer is at its maximum and that too much boiling does not affect the fermentation and taste. The nutrients and the yeast components have to be ensured while original fermentation.

Why should better beer equipment be chosen for beer manufacturing?

It is pretty challenging to run a commercial craft brewery. There are numerous processes with consumes a lot of time and energy to make the perfect beer. Many manufacturers of beer stress about making the perfect beer because it is one of the most critical tasks. A slight mistake would result in the change of texture and taste of the beer. If enough heating and the boiling temperature are not provided for fermentation then the taste and aroma of the beer are destroyed. That is why we will discuss some tips to help you in choosing and buying suitable beer equipment.
Tips on choosing suitable beer equipment manufacturers:

To choose suitable brewing equipment manufacturer is real science. The equipment manufacturers know some knowledge about the different equipment to better understand the specific functionality and purpose of different types of equipment. This will help you to know which one is the most suitable for your process. Following are some tips discuss below:

1.Knowledge of seasonal consumption of beer:

You should know the budget for beer consumption. Many beer drinkers are seasonal drinkers they prefer beer in winter or mostly in some event. That is why you need to know the best time for the beer to be highly demanded in the market. And that is how the prices increase or decrease according to seasonal demand.

2.Cost of Investment:

A good beer equipment manufacturer would also make a Cost-Benefit Analysis to ensure the investment costs in different forms. Investment for equipment is not only considered but investment in raw material, water, electricity, and other supplies are also considered and they all are an important part of the beer equipment.

3.Calculation of daily batch of beer:

This is the sign of the best beer manufacturer that he makes sure that the daily keeps a count and does all the calculation of the number of beer manufacturers and raw materials poured in the manufacturing of the beer. This will make it easy for them to take preventions in the future.

4.Knowledge about the cost of brewing equipment and the selling crafts:

The manufacturer has complete know-how about the different brewing equipment. They know this to make sure that the equipment they are using is perfect for the fermentation process.


It is very important to use state of the art equipment in brewing your beer at home. The quality of the beer is dependent on many different things and the quality of equipment used is one factor that determines the quality of the end result. Modernized and advanced equipment can help in better understanding of different aspects of brewing beer including measuring the specific gravity, measuring the proportion of different ingredients and many other factors. If you have a traditional beer brewer and a new automated machine then you can judge the quality of both machines on your own as well. The new and modern machines may cost you more but they add a lot of value to the whole beer brewing process. If you are a passionate beer lover who likes to regularly brew beer at home then you should definitely purchase high quality and updated equipment for brewing beer at home. This will not only help in improving your beer brewing experience but it will also help in brewing one of the best beers that you have ever drunk.

What’s The Best Way To HomeBrew Your Own Beer With Zero Experience


A few decades ago, brewing beer at home was done by a few people only. But nowadays, brewing at home has become quite easy and is done by a large population. This is as people are becoming aware of its ingredients. The equipment used to make it is readily available as well. All this has collectively resulted in the ease of making beer. These days many people tend to brew beer at their homes. In addition to everything else, brewing beers at home has become a great addition to your day. Brewing the beer at home will let you control different aspects of the drink. You can add how much of each ingredient do you need in order to have a perfect beer for yourself. From the taste to specific gravity, home brewing your beer helps you get the perfect results for the drink.

Ingredients Required:

There are four basic ingredients required to brew beer: Water, grains, hops and yeast. Water is the main ingredient in making of beer so its quality is not supposed to be compromised upon. Yeast, is the product to be used in fermentation of beer. Hops give beer its aroma and flavor. It also reduces the sweetness of sugar. Hops are good for bacterial inhibition as well. Beers use different grains in its production. They include wheat, rice, sorghum and corn. Barley is the most common grain used to make beer.

How To Brew Your Beer?

First of all take five gallons of water and boil it up to 170 degrees Fahrenheit.Next you need to take grains and soak them at least for 30 minutes around 160 degrees Fahrenheit. Add malted extract and hops to the solution and put it on boil for 90 minutes at least. Take a wort chiller then and cool the mixture with it. Now pour the mixture into a fermenter. Next add yeast and ferment at 68 Fahrenheit to 70 Fahrenheit. After that you need to wait as brewing takes time. It will take around one to two weeks for the sugar to be fermented by yeast into alcohol and carbon dioxide. The process of fermentation comes to an end. Next you need to add the priming sugar for carbonation. It is now ready to have or store in the bottles.

Brewing Methods:

There are two main methods to brew your beer at home: all grain brewing and extract. All grain brewing includes a step called mashing which involves extraction of sugars from grains. You need to soak grain in cold water and release starches. Enzymes then break sugars. Sparging is another process to rinse the sugars from grains. Another main method is extract brewing. We can skip the mashing step here. The results are the packaged into liquid or dry malt extract. This method although costs more, but it saves time and requires less energy by man.

Equipment Used:

A Fermenter is needed during the fermentation stage. Brew kettle is there for the boiling process. Cleaner and Sanitizer are used for cleaning purposes. Hydrometer and Thermometer are used for measuring sugar and temperature. Other equipment used is Air lock, Burner, Siphon with tubing and Wort chiller.


Brewing beer is not an easy experience to have. It comes gradually with practice by knowing the proper way of brewing beer. You should be aware of all the ingredients required, the total number of equipment used, the two methods to prepare beer (All grain and extract) and the total steps in its making. Hope this extract will be helpful enough for you to prepare yourself for this experience. It is crucial to use high quality material in the beer brewing process. You can spend time and effort in having a great system for home brewing your beer however if the ingredients and the products you use in brewing your home beer aren’t up to mark then you would never be able to produce amazing and high quality beer. In order to get a great end result, you need invest in the equipment and products. It is important to use high quality ingredients and state of the art technology and equipment while brewing beer at home.



Something that needs to concern every brewery especially if they are new is the information as experience always outshines compared to any new startup so the best way to tackle it is through information. However, even after having the information there are many major issues that are faced by startup micro/craft brewery in the U.S. It is always better to know about these issues prior head so you are able to deal with them when they occur. Some of the issues are as follows:


Investment is the first step of opening up any business. You need to be sufficiently funded to buy all the required equipment for your microbrewery. Once that is purchased, you need to arrange everything up and get the equipment installed properly. And you will be need a lot of patience during this time period as installing of everything will require several months. Also, make yourself mentally prepare for losing money in the start of one to two years before actually getting to earn the profit. You need to draw out a proper budget and work according to it. Try not to spend too much money on the extra expenses and extravagance until unless you have done your research properly and are sure about receiving more customers through it.


Abiding the rules of law are quite essential and same is the case for microbrewery only the thing is that it is a bit more hard to deal with all the regulatory and licensing issues for brewery. The paperwork for ATF, for the state and local liquor rules, for the local and state food production laws and a bit more pile of such laws in you are planning to integrate a restaurant business along side. It is necessary to get all the licensing process done beforehand so that you do not face any such problem later on which can hinder in the working of your business. You might even need to dig in to other aspects of your business as well if you have rented either the place, equipment or machines, there are certain rules and regulations for that too. Make sure that everything is settled and under your knowledge before the business starts up otherwise such legal matters can become really dangerous later on.


Marketing is one of the most crucial aspects of your startup microbrewery business. As it carries a big amount of budget to be executed so it does not go wrong otherwise you can be in deep lose. You need to plan your marketing differently from those who are already in the industry, using the same methods would not work out for you as you are new and the giant beer firms will eat you up. To up your game and be recognizable you can spread your company over social media platforms, try to get in touch with the brewery reviewer publications that can help you to reach out to the desired target audience and use your peers and family to spread around the news through word of mouth. These tactics will help you to at least get the initial customers you need. However, you need to make your budget in a way that all the investment can be covered up later on so it needs to be efficient and reliable enough. If you are not good at making marketing plans than hire someone who can do it for you as the money should not go in vain.


When you are a startup it is quite hard to hire the right workers as you are not offering that much money in return compared to the other companies in the same industry. But the good thing, there will still be a lot of aspiring brew geeks that will apply for the job. You need to be shape and smart to hire the best ones as you can not hire all of them. Once the brewer has been employed, you will need to look out for someone who can clean the tanks, haul the grain, washes the cups, arranges the seats, etc. This is the guy you really need to make sure is well verse in his/her work because you can not afford quality and hygiene at this point of your business. The hiring process also entails the hiring of an accountant and a business manager. These people should be hired through a dense interview and experience basis as the numbers and management of the business can not go wrong at all or the whole business sinks. Lastly, you need a smiling face at the bar so that your customers can feel welcomed. This part of the job might not seem very important but it actually counts in customers’ experience.


Technicalities are basically the issues that occur when you least expect them to. The complexities and reliabilities that occur when you take a home base brewery to a commercial startup are great. You would be amazed on the amount of skills you will get to learn which you never have thought about learning in your normal life. You have to learn pipe installation, welding, plumping, electrical work and what not. This struggling stage will teach you a lot as your life will not be the same. There will be daily obstacles and potential you would have to even sleep in your bar to make sure everything is in working condition.


All the above mentioned problems are the major ones which definitely come when you are planning on running a startup microbrewery, however, there are many other miscellaneous problems that you will be facing throughout your business journey. The solution to deal with most of the problems is to plan ahead for everything so that you will be aware of the worst case scenarios and will be able to tackle them in a better way. Try to get as much information you need as possible before putting your hands into this business as definitely there will be a lot of competition awaiting for you.