What Is The Latest Trend In Beer Production And Brewing?
/Update October 30, 2022 / By YoLong Brewtech
The beer industry is one of the most important sectors of the beverage economy.
Dating back as old as civilization itself, alcohol has been a mainstay of human cultures for a very long time.
The industry has been in a steady state of evolution since its early days. From the time of crude oak barrels and primitive equipment to steel drums and massive factories, things have indeed come a long way.
And if you were to observe the trends currently underway, it becomes clear, that this evolution process of the industry continues at a fairly rapid pace.
There are indeed plenty of changes that can be observed in the beer industry, in all its many aspects.
Given in the list below are some of the latest trends in beer production and brewing.
1.The Rising Demand for Craft Beer
For those who aren’t familiar with the way this industry works, there are two categories of beer; industrial and craft.
Industrial beer is the one that is produced in large quantities, for widespread consumption. Craft beer on the other hand, is the one that is produced by small distilleries, often owned by small businesses or families.
While the demand for industrial beer remains high and the dominant form of demand for alcohols in the market, there is a steadily rising demand for craft beer as well. This is especially true among certain demographics such as those who call themselves ‘hipsters’. And indeed, the same is true for those of other demographics as well.
2.Ecological Sustainability of the Business Model
As with other businesses in the world, there has been a steady shift towards a more sustainable business model.
And by sustainability, what is meant here is that the model should work in a way that doesn’t harm the environment. Among the considerations here include low carbon emissions, recycling, waste management, etc.
Simply put, the industry has been shifting to a standard that allows for greater environmental sustainability than otherwise.
In fact, it should be noted that many of these standards have been brought forth in general throughout the economy, which includes, among others, a reduction in the amount of packaging, ban on certain kinds of plastics, subsidies for sustainable business practices, etc.
3.Localized Flavors & Ingredients
This trend is particularly true for small or craft breweries.
As opposed to using commercial ingredients, the breweries are going local, meaning that they are using locally sourced ingredients, for the sake of both taste as well as sustainability.
In addition to this, the usage of locally-available ingredients tends to give a more interesting and unique taste, as opposed to those that are made using commercial ingredients.
4.Alcohol Consumption Level Changes
Given the rising awareness of health and the negative impact of alcohol consumption, there has been a steady decline of the same.
People have started to take note of how much alcohol they consume, as well as making other changes to their lifestyle.
This has led to a rise of alcohol-free beers, which have become very popular among the health conscious. Do note here that the beers are not exactly ‘alcohol-free’, but rather that the percentage is very low, to the tune of about 0.5% or so.
5.Craft Beer Creativity
Another interesting trend that has emerged is the rise of people going on a creativity spree.
While this trend is true for craft beers, the same can be observed in industrial breweries as well. Many brewers have started to tinker with the beer ingredients, so as to achieve new tastes. These changes include everything from changing the quantity of ingredients used, to the ingredient itself.
And indeed, there have been success stories of the same in several places.
6.Technological Changes & Advancements
The beer industry has been in transit for quite some time now.
Gone are the days when beer used to be made in oak caskets in underground vaults. Today, much of the beer is made in large steel drums on an industrial scale. And this is also true in the case of many micro breweries as well.
The most important changes that are taking place, is a greater usage of technology to control the manufacturing process. This is true for a lot of aspects about the beer industry, which range from the manufacturing process, to that of packaging, marketing and so on.
Some of the technological changes here include, among others, the usage of automation and AI.
7.Rising Demand for CBD Beer
For those who are not familiar with CBD, it stands for ‘Cannabidiol’, an active ingredient in Marijuana.
With the rise of marijuana legalization in many places, people have started to add CBD as an important ingredient to the beer, and which has yielded interesting results.
While not many beer manufacturers have taken up to manufacturing CBD Beer, it is a beer variety that has started to gain popularity.
Also to note here is that this is not something that can become a mainstream trend anytime soon, largely for one simple reason. Marijuana still remains a controlled substance in many jurisdictions, which restricts its usage to a great extent. At the same time however, this is not something that will remain the same in the future, as marijuana continues to be legalized in one place after another.
8.Interest in Foreign Brews
This is another important trend that can be observed.
People have always had a taste for the exotic. It is something innate in human nature, which seeks to escape from the monotonous and mundane.
For a while, the consumption of foreign beers had been restricted to those of the upper classes, owing to their high cost. This has however changed, with the opening up of markets and rising incomes. The end result of this has been a general increase in the amount of foreign beers and beer makers entering local markets.
Last but not the least, it should be added that the above mentioned trends are just some of the many trends currently underway.
In addition to this, there are also other emerging changes that aren’t yet apparent, but which will become so in the near future.
For those who are interested in the beer industry, it is a good idea to keep an eye out for these trend changes, for they will mean a lot to the future of this sector of the economy.
9.Synthetic ingredients hit the beer market
Climate change remains a challenge for breweries, affecting the growth and yield of crops such as yeast and hops. Some beer market suppliers have turned to synthetic liquid products to recreate the aromas and flavors typically associated with the tropical flavors of IPA.
10.Craft beer trends for health-conscious people
Health concerns over the pandemic have led to increased public interest in health issues, leading consumers to adopt behaviors such as moderate alcohol consumption. As a result, craft beers are gaining popularity among the mainstream because of their lower alcohol and calorie concentrations.
Lagers are more naturally aligned with ongoing health and wellness trends than other brewed products. Some breweries are capitalizing on the larger trend of promoting more exotic beers as an alternative to mainstream choices. These lagers include the light and drinkable Helles lager and various other European selections with traditional flavours.
In addition, brewers are focusing on producing easy-to-drink beers with lower alcohol content, while some companies are preparing multiple flavors in non-alcoholic beers that have become popular among millennials. The brewery has launched non-alcoholic beer varieties for the health-conscious crowd and will likely continue to offer similar offerings throughout the year. The production of non-alcoholic beverages requires more precise control of decay, sugar content and alcohol production to stay within the legal framework and maintain quality. Ongoing monitoring of non-alcoholic beverages could remove some of the speculation about this ongoing trend.
11.IPAs may lose some of their appeal
IPA remains one of America’s beer consumers. However, the consumer favorite type seems to be a bit. But it may be thought that the IPA will maintain a certain type of demand, but there may be some who believe that a certain type of type needs to be selected including the style and style of the time. category.
Relatively speaking, consumers have shown increasing interest in Misty IPA, and more Misty breweries have joined production, specifically offering a wider selection of products.
12.A more inclusive consumer base and industry
Market research shows that beer consumerism is gradually shifting towards a more diverse audience. A recent Brewers Association Demographics report shows that female drinkers under the age of 25 outnumber males in the same age group.
13.Advanced Brewing Technology
Modern breweries are turning to advanced software to stay ahead of the competition. These platforms provide brewers with automated and efficient features that take into account the various factors shaping the industry.
Global craft beer trends show increased competition among companies, such as craft beer technology in brewing. Brewers have turned to user-friendly, centralized and data-driven solutions to optimally monitor every stage of the brewing and fermentation process in production.
The brewing industry will continue to reinvent itself, in part to keep up with consumer and market trends. Brewing companies can utilize alternative technologies to keep up with rapidly changing demands and maintain the highest batch quality from anywhere.
Additionally, as with most modern industries, consumers and professionals alike gravitate toward inclusivity and greater values and lifestyles that will reshape the effectiveness of brewers’ future marketing campaigns.
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