For some people, beer is a party favor, to be enjoyed on festive and even not-so-festive occasions.
At the same time, others see it in terms of a business opportunity, with plenty of money to be made.
For those who are interested in this industry, there is a great deal of work to be done, to get things up and running.
Some of the most important things that are to be done include among others, the following:
- Company Registration
This is one of the most important steps of starting one’s own beer brewery.
It involves the setting up of a legal company, also sometimes called a corporation. This gives it a legal identity unto itself, under which it files its own tax returns, applies for loans, hires individuals, etc.
These are what the legal system defines as an ‘artificial person(s)’. It is the exact opposite of human beings, who are referred to as ‘natural person(s)’.
- Brand Name & Logo Design
The next step involves the creation of a brand, which includes a brand name and logo.
This is what gives the business and product a unique identity unto itself, and allows for it to stand out in the marketplace.
Do note that the brand name need not be the same name as that of the company. On the contrary, the two can have completely opposing names, very distinct from each other.
- Brand Name & Logo Registration
Once the above step has been completed, the brand name, slogan and logo will have to be submitted to the government for approval.
This is for the purpose of copyright protection, which is given so as to prevent others from copying the same name, logo, etc.
- Assorted Legal Paperwork
There is a lot of legal paperwork involved in addition to the above.
These include, among others, tax registration, health department registration, labor department registrations, etc.
All of these things are legal requirements, usually in the form of permits or other paperwork, which is necessary in order to run the business.
- Finding a Suitable Business Place
The next thing to take into account, is finding the right business place.
As easy as it might sound, this is actually a fairly difficult task, as one will have to find a place that is near to markets, and at the same time provides access to raw materials as well as labor.
Once the place has been located, there will be more paperwork to deal with, in the form of rental or lease agreements, etc.
- Perfecting the Recipe
If one is interested in entering into the craft beer industry, it is important that the business have something unique to offer.
The reason for this is because craft beer is generally known for its unique tastes and flavors, which are not available with conventional mass produced beers.
So if you have a special recipe that hasn’t been used anywhere else, you might want to perfect it. Then again, if you don’t have a special recipe of any kind, you might want to get started with creating one.
- Finding Suppliers
The next thing to take into account, is finding the right suppliers for your business.
It is important that you find suppliers who are able to provide you with the ingredients in right quantities, and at the right rates, in order to maintain smooth business operations.
Also to note here is that once the suppliers have been found out, you will also have to
- Packaging & Marketing
This refers to the actual packaging and marketing of the beers and other alcohols that are prepared.
When it comes to packaging, the term refers to both the actual bottling process, as well as the style of beer mugs and other containers used it the breweries.
Marketing on the other hand, refers to getting the word out that the business is up and running, and for customers to come and check it out.
- Hiring the Right Employees
There is no point in running a business, if there is nobody to run things around.
This is where employees come into the picture. From chemists and brewers to those performing support services, it is important that one hires the right kind of expertise to get the business up and running.
Coming to the aspect of purchasing equipment for the brewery, there are a couple of sources that can be used. Some of the most commonly used ones are given in the list below.
- Purchase It Outright
If you have the financial resources for it, it would be a good idea to purchase the equipment outright.
Details of the suppliers can be found in a variety of places, ranging from the internet to business journals and even newspaper ads. Another great source of information is that of references from other brewers.
- Get the Equipment on a Rental Basis
This is one of the newly emerging trends in the global economy.
Disappearing are the days when people had to buy the stuff they need. These days, the same can be rented for a fraction of the cost, but with all the benefits.
These services are available for individual, commercial as well as industrial requirements. The source of the same is the same as it would be in the case of the previous point.
While this is a rather unusual thing in the beer industry, it has become a trend.
The process of outsourcing can be defined as a way in which a part of the business operations can be handed to another individual or business.
Popularly called ‘contract brewing’, it eliminates the need of equipment entirely, allowing the business to focus entirely on its core product.
In all, the above information should give a rough idea on how to go about with entering this fascinating world of beer.
There are indeed many more things that also play a role in the industry.
Do look into conducting your own research, and you’ll be able to learn a lot more about the inner workings of the world of beer.